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Benzinga·12h ago

LOTTO H&M COLLECTION: WHEN HERITAGE SPORTSWEAR MEETS CONTEMPORARY FASHION

NEW YORK , May 11, 2026 /PRNewswire/ -- H&M announces a collaboration with LOTTO - the heritage Italian sportswear brand founded in Montebelluna, Italy in 1973. Arriving at a moment when the cultural pull of sports continues to shape fashion, the menswear collection draws on LOTTO's archives, reinterpreting them through a contemporary lens: graphic, bold, and suited for the streets as much as the stands. Inspired by soccer and built around the culture and community of ... Full story available on Benzinga.com

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